What should every entrepreneur, manager or professional know about licensing, copyright and intellectual property? How do you license your brand? When to do collaborations/ Co-brandings? How to create value in your brand and maximize brand perception? How does the licensing world actually look like?
In this Titans Academy course you will find all the answers and the insights through a concrete guide from first hand experiences in the world of branding, licensing and intellectual property.
Nicolas Loufrani is the inventor of the iconic emoticons and the CEO and founder of the Smiley Company. You know that famous yellow happy face? That is The Smiley Company trademark which today sells more than half a billion US dollars of products. The Smiley business consists of licensing to large corporations in mass markets , creating marketing campaigns and strategic co-brandings.
This course with Nicolas Loufrani will take you behind the scene of the huge licensing industry, will tell you his personal story made of real world experience, will share with you his biggest mistakes during his career and the best strategies that he learned in the time.
If you have a company or you work for a brand, you will find various points and knowledge that you can apply immediately in your work.
The story of Nicolas and his brand Smiley
Licensing company: how it works and how is it made
How to build a valuable brand and license it
Co-branding and how it works
Trademarks: intellectual property and contracts
Building a strong legal team
The future trends in licensing
Owner of Smiley is the first inventor of the iconic emoticons. With half a billion dollars in sales, his company Smiley Company is one of the largest and most important licensing companies in the world today.